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Discerning Diners seeking elegant dining with an Indian or Pakistani cuisine in the current economic climate face the challenges of rising menu prices - driven by inflation in ingredients, energy and staff costs, shortages of experienced staff, and changing customer preferences and sustainability sensitivities.

The consequent restaurant closures means reducing options for customers, and the temptation for restaurants cut costs by using lower-quality ingredients or reducing portion sizes, affecting the overall dining experience.

So what can owners do to encourage customers to visit an elegant dining Indian restaurant despite these challenges?

At The Shalimar, we'll be emphasising...

1. Value:
  • high-quality ingredients,
  • exceptional service, and
  • authentic dishes
2. Exceptional Experience - every visit memorable:
  • excellent service,
  • a welcoming ambiance, and
  • attention to detail.
3. Build & maintain a loyal customer base
  • word-of-mouth recommendations
  • consistent high-quality food and service

4. B​​​​​​uild a strong reputation to attract new diners.
  • positive Reviews and Testimonials
  • encourage satisfied customers to leave positive reviews
  • online testimonials
5. Special Offers:
  • limited-time promotions,
  • loyalty programs, or
  • special dining experiences
6. Personalized Marketing - targeted marketing strategies
  • personalized emails and
  • social media campaigns
  • tailored offers and information.
Over the last 25 years, we've built an enviable reputation across Derbyshire and the Peak District. We aim to continue and enhance our customers' experience over the next 25 years!!
 
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ABOUT US
At The Shalimar, we are dedicated to providing an unparalleled dining experience that brings the essence of India and Pakistan to our community through exceptional cuisine and heartfelt service.

Our team of skilled chefs use authentic recipes passed down through generations, while sourcing local ingredients to ensure freshness and support sustainability.

With a 25-year legacy rooted in the heart of our community, we take pride in delivering quality food and a warm, welcoming atmosphere that turns customers into family.
CONTACT US
EMAIL
Support: the.shalimar@yahoo.co.uk
 
PHONE
01629 735999
 
LOCATION
Dale Road North, Darley Dale, 

Matlock, Derbyshire, DE4 2HX

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